Are you employed in the pharmaceutical industry and seeking insights into your product’s position within the Finnish market? Then Patient Dynamics is the ideal tool for you. Developed by Medaffcon, Patient Dynamics caters to the needs of pharmaceutical companies by providing precise information for sales and marketing decision-making.
– The Patient Dynamics tool emerged from the pharmaceutical companies’ need for detailed information on medication usage to support sales and marketing decisions, says Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen.
A typical situation where companies find Patient Dynamics data valuable is during the launch of new products or when new indications are being introduced for a pharmaceutical. The tool provides a clear picture of the market situation in pharmaceutical market, such as the number of patients or the usage of competing products.
– Patient Dynamics complements the picture obtained from sales data. For example, in immunological products with multiple indications, we can examine different stages of treatment and determine which medications have been used, explains Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen.
Karvinen emphasizes that the information is also beneficial for regular tracking and for more established products
– We have many pharma clients who continuously use the tool to assist in sales management. One application involves reporting on the Finnish market to headquarters, says Karvinen.
The data provided by Patient Dynamics is aggregated and based on the purchase data of reimbursable medications from the Social Insurance Institution of Finland (Kela).
-Information is available from all regions of Finland e.g. KYS Specific catchment area (ERVA) and Keski-Suomi wellbeing services county. This enables targeting of resources and actions regionally, notes Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen.
Medaffcon produces Patient Dynamic reports for its clients, and Medaffcon’s experts go through the results with the client in a consultative manner. Typically, the report is delivered quarterly.
-We discuss our observations with clients and challenge them to think about things differently, says Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen.
Karvinen emphasizes how Medaffcon’s diverse expertise, experience in the pharmaceutical industry, and data utilization are reflected in the quality of reports.
– We collaborate with the client to determine the content of the data and the data request. We openly disclose our data sources (Kela, the Social Insurance Institution of Finland) and how results are obtained. Clients also have the option to receive their own Excel dashboard, allowing them to delve even deeper into the data, concludes Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen.
Purpose: Provides precise information for sales and marketing decision-making in the pharmaceutical industry
Market Insight: Offers comprehensive insights into product positioning within the Finnish market
Data Source: Aggregated purchase data of reimbursable medications from the Social Insurance Institution of Finland (Kela)
Usage: Particularly valuable during product launches and when introducing new indications and also used a lot for regular tracking and for more established products
Reporting: Quarterly reports tailored to client needs, with consultation provided by Medaffcon experts
Expertise: Medaffcon’s broad expertise, industry experience, and data utilization ensure high-quality reports
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Market Access Specialist & Analyst
MSc (Food Science)
Timo started at Medaffcon in May 2023, bringing his experience and know-how e.g. about developing and utilizing analyses. Timo’s long experience in pharma industry in analytics, marketing and sales gives him a good understanding of the operation of pharmaceutical companies. Timo holds a MSc in Food Economics and Marketing. Market Access and Health economic analyses are new development areas for Timo. In his previous role Timo developed analytical services for pharmaceutical companies.
Timo is inspired about supporting and helping decision making with data. “Data provides a solid foundation for decisions. Data acquired and analyses carried out should be grounded on the decisions made based on them.” Developing new things and overcoming challenges gives Timo energy at work.
Timo believes, that in the future data will be collected and combined from more sources than before. Evaluating effectiveness will be important in decision making in health care and more comprehensive health economic analyses will be needed.
Sr. Consultant
BBA
+358 40 355 6111
petri.maatta@medaffcon.fi
Petri joined Medaffcon in 2022 as a consultant. Petri holds extensive experience in the pharmaceutical industry especially in Market Access, sales and marketing. Before joining Medaffcon Petri worked in various managerial roles in the pharmaceutical industry which has provided him with a comprehensive understanding of the challenges and opportunities in the field. Petri conducted his BBA studies in the Netherlands and Finland providing him with a great basis to work in international organizations.
Petri’s extensive experience in the pharmaceutical industry and his background in business equip him with a unique perspective in the field of Life Science and commercialization of medicines in Finland. His main focus is on helping companies bring Life Science innovations and services to the Finnish market. Petri’s expertise in Market Access, sales and marketing as well as his deep understanding of the pharmaceutical industry provide Medaffcon’s team with valuable information as they provide customer solutions.
“Resource challenges alongside technological development and digitalization provide considerable opportunities to enhance healthcare in Finland. As data collection and digitalization develop, the effectiveness of health technologies can be demonstrated more precisely. While advanced health technologies and medicine offer more effective treatments, bringing them to the market require special know-how and understanding. Thus, companies, the research sector and governmental agencies should continue to further co-operation in effectively bringing health technologies and medicines to the market while simultaneously managing resource allocation in a rational manner.”
Sales Lead
eMBA
+358 50 305 5963
tomi.vahevaara@medaffcon.fi
Tomi Vahevaara started working at Medaffcon in January 2017 as a Sales Director. He has been working in the pharmaceutical industry for over 35 years. Therefore, he has gained wide-ranging experience in international expert and managerial positions within the innovative pharmaceutical industry. Before joining Medaffcon, Tomi worked for ten years as the Managing Director of Eli Lilly for Finland, the Baltic States, and Poland.
Tomi has solid and wide-ranging expertise in different positions in the pharmaceutical field and is well connected in the entire health industry network. He serves as the Chairman of the Board of the Finnish Mutual Insurance Company for Pharmaceutical Injury Indemnities and as a Board Member in the Finnish Co-operative for Pharmaceutical Injury Indemnities. Tomi is particularly interested in the significant economic and investment opportunities for Finland and those companies working in the Finnish health industry.
Sales & Admin Coordinator
BBA
+358 50 543 5995
marissa.vahevaara@medaffcon.fi
Marissa Vahevaara joined Medaffcon in March 2021 as a trainee and works as a sales support and assists in administrative tasks. She is studying business administration at Haaga-Helia with a focus on marketing and communications.
Marissa has always been interested in the well-being and health industry, as she feels her work has a tangible impact on the well-being of people and offers continuous learning opportunities. At Medaffcon, Marissa thinks that seeing the latest industry trends and requirements is especially attractive.