Patient Dynamics Tool by Medaffcon Helps to Focus and Find the Right Actions

Are you employed in the pharmaceutical industry and seeking insights into your product’s position within the Finnish market? Then Patient Dynamics is the ideal tool for you. Developed by Medaffcon, Patient Dynamics caters to the needs of pharmaceutical companies by providing precise information for sales and marketing decision-making. 

– The Patient Dynamics tool emerged from the pharmaceutical companies’ need for detailed information on medication usage to support sales and marketing decisions, says Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen. 

Comprehensive Market Insight for pharmaceutical industry 

A typical situation where companies find Patient Dynamics data valuable is during the launch of new products or when new indications are being introduced for a pharmaceutical. The tool provides a clear picture of the market situation in pharmaceutical market, such as the number of patients or the usage of competing products.  

– Patient Dynamics complements the picture obtained from sales data. For example, in immunological products with multiple indications, we can examine different stages of treatment and determine which medications have been used, explains Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen. 

Karvinen emphasizes that the information is also beneficial for regular tracking and for more established products 

– We have many pharma clients who continuously use the tool to assist in sales management. One application involves reporting on the Finnish market to headquarters, says Karvinen.

The data provided by Patient Dynamics is aggregated and based on the purchase data of reimbursable medications from the Social Insurance Institution of Finland (Kela). 

-Information is available from all regions of Finland e.g. KYS Specific catchment area (ERVA) and Keski-Suomi wellbeing services county. This enables targeting of resources and actions regionally, notes Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen. 

Tailored Reporting and Consultation for pharmaceutical industry 

Medaffcon produces Patient Dynamic reports for its clients, and Medaffcon’s experts go through the results with the client in a consultative manner. Typically, the report is delivered quarterly. 

-We discuss our observations with clients and challenge them to think about things differently, says Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen. 

Karvinen emphasizes how Medaffcon’s diverse expertise, experience in the pharmaceutical industry, and data utilization are reflected in the quality of reports. 

– We collaborate with the client to determine the content of the data and the data request. We openly disclose our data sources (Kela, the Social Insurance Institution of Finland) and how results are obtained. Clients also have the option to receive their own Excel dashboard, allowing them to delve even deeper into the data, concludes Medaffcon’s Market Access Specialist & Analyst, Timo Karvinen.