Payers Expect Clearer Demonstration of Health Technology Benefits
Sweden and Finland are leaders in developing and applying health technology and provide ideal environments for conducting Health Technology Assessments (HTA) for medical devices.
Many aspects of assessing medicines are changing from the direction of the European Union (EU) and nationally; the current year is crucial in advancing these changes. This view became clear when Jarmo Hahl, a leading consultant at Medaffcon, interviewed Kalle Aaltonen, a Senior Specialist at the Pharmaceuticals Pricing Board (Hila), and Tuomas Oravilahti, a Chief Specialist at the Finnish Medicines Agency (Fimea).
Pan-European clinical assessments of medicines (EU HTA, Health Technology Assessment) will gradually come into force in 2025. According to Kalle Aaltonen, the experiences of implementation in 2025 will determine the direction of developments from the perspective of Finnish authorities.
“We will learn from the experiences once things get underway. It is difficult to say beforehand which direction the change will ultimately go,” Aaltonen says.
According to Aaltonen, the preparatory work for these changes makes this year particularly busy.
“We are in a hurry to get all structures ready and approved. Key regulations are still pending approval. Representatives from all member states participate in the work,” Aaltonen says.
Fimea is responsible for hospital medicines. According to Oravilahti, changes are also visible in these medicines.
“In the previous straightforward world, the process went from marketing authorisation to HTA and then to procurement. This is changing so that the stages overlap,” Oravilahti notes.
Oravilahti is also a representative of the FINOSE project from Finland. FINOSE is a project initiated by the Nordic HTA (Health Technology Assessment) authorities, including Finland’s Fimea, Sweden’s TLV, and Norway’s NOMAn, aimed at increasing and developing cooperation in HTA evaluations and speeding up the availability of new medicines for patients. The cooperation projects cover relative effectiveness assessments and economic impact assessments.
Each EU member state submits PICO criteria for new products to improve the HTA process
Hahl, Aaltonen, and Oravilahti discussed PICO criteria (Patient, Intervention, Comparator, Outcomes). Each member state is expected to deliver PICO criteria for new products during the process, possibly grouped into subgroups.
According to Aaltonen, the number of PICOs is intended to be reduced to a reasonable level. Mechanisms for reduction are to be found before 2025.
P = Population, Patient, Problem: The health issue and patient group being studied
I = Intervention: The intervention or method being studied to address the health issue
C = Comparator: The method against which the studied method is compared
O = Outcomes: The health outcomes the method produces, which are to be investigated
In the EU, the HTA Directive has also made the concept of JCA (Joint Clinical Assessment) relevant. It aims to harmonise the assessment methods for medicines and other health technologies among member states.
JCA aims to provide a joint assessment report on the clinical efficacy and safety of a medicine or treatment method, which different countries can utilise in their national decision-making processes.
This procedure is designed to promote transparency, objectivity, and uniformity in assessing medicines, which may help speed up the availability of new, effective, and safe treatments across the EU. A joint clinical assessment can reduce overlapping work and enhance the use of resources in health care.
According to Aaltonen, JCA does not bind the national HTA authority.
“The hope is that it could be helpful in assessment. However, it is not yet known how practical operations will take shape. The amount of work involved will determine the intensity of participation,” says Kalle Aaltonen, a Senior Specialist at the Pharmaceuticals Pricing Board (Hila).
According to Oravilahti, the impact of JCA reports on workload is minimal.
“It certainly does not reduce the workload, which is already considerable. Half of my working hours are spent on various committees. Running the system takes time and resources,” notes Tuomas Oravilahti, a Chief Specialist at the Finnish Medicines Agency (Fimea).
Oravilahti also mentions that JCA does not render FINOSE unnecessary, as FINOSE also conducts economic assessments. FINOSE utilises JCA.
Medaffcon Oy provides research, expert services, and consultancy to meet the needs of the pharmaceutical industry and healthcare sector. Emma, its invite-only event, addressed the development and future prospects of assessment activities as part of the introduction and reimbursement processes for new drugs, as well as the utilisation of healthcare registry data and innovative new opportunities. Medaffcon’s lead consultant, Jarmo Hahl, interviewed Kalle Aaltonen, a Senior Specialist from the Pharmaceuticals Pricing Board (Hila), and Tuomas Oravilahti, a Chief Specialist at the Finnish Medicines Agency (Fimea), about drug evaluation.
The event was held on April 10, 2024 at the Espoo Museum of Modern Art EMMA.
Sweden and Finland are leaders in developing and applying health technology and provide ideal environments for conducting Health Technology Assessments (HTA) for medical devices.
Medaffcon's operations in Sweden are well-established and growing, offering pharmaceutical companies RWE studies and Market Access services delivered by Data Scientists, Market Access experts, and RWE specialists working together. A key therapeutic area is oncology.
The prognosis for patients with multiple myeloma (MM) has improved as treatments have advanced, but the disease remains incurable. The prevalence of the disease is increasing in Finland as the population gets older. This is evident from a recently published nationwide retrospective study based on real-world evidence (RWE).
Principal Consultant
Market Access Lead
MSc (Economics)
+358 40 139 4001
jarmo.hahl@medaffcon.fi
Jarmo joined Medaffcon as a partner and CEO in 2010, having previously worked in various expert and management positions in pharma companies for eight years. Jarmo has a degree in economics and before entering the pharmaceutical industry, he held an office at the Turku School of Economics and also worked as a research fellow at Turku University Hospital.
Jarmo has strong expertise in new health technology innovations and how the demands and expectations of authorities, markets and customers are matched. He also brings to Medaffcon extensive experience in health economics and its applications in research and commercialization, as well as a broad understanding of the ever-changing operating environment.
“From an access point of view, the Finnish health technology market is constantly becoming more demanding and therefore also more attractive from my point of view. On the other hand, increasing demands to demonstrate the effectiveness and cost-effectiveness of healthcare are broadening the scope and opportunities for Medaffcon to be involved in the development of healthcare as a whole”.
Sr. Consultant
BBA
+358 40 355 6111
petri.maatta@medaffcon.fi
Petri joined Medaffcon in 2022 as a consultant. Petri holds extensive experience in the pharmaceutical industry especially in Market Access, sales and marketing. Before joining Medaffcon Petri worked in various managerial roles in the pharmaceutical industry which has provided him with a comprehensive understanding of the challenges and opportunities in the field. Petri conducted his BBA studies in the Netherlands and Finland providing him with a great basis to work in international organizations.
Petri’s extensive experience in the pharmaceutical industry and his background in business equip him with a unique perspective in the field of Life Science and commercialization of medicines in Finland. His main focus is on helping companies bring Life Science innovations and services to the Finnish market. Petri’s expertise in Market Access, sales and marketing as well as his deep understanding of the pharmaceutical industry provide Medaffcon’s team with valuable information as they provide customer solutions.
“Resource challenges alongside technological development and digitalization provide considerable opportunities to enhance healthcare in Finland. As data collection and digitalization develop, the effectiveness of health technologies can be demonstrated more precisely. While advanced health technologies and medicine offer more effective treatments, bringing them to the market require special know-how and understanding. Thus, companies, the research sector and governmental agencies should continue to further co-operation in effectively bringing health technologies and medicines to the market while simultaneously managing resource allocation in a rational manner.”
Sales Lead
eMBA
+358 50 305 5963
tomi.vahevaara@medaffcon.fi
Tomi Vahevaara started working at Medaffcon in January 2017 as a Sales Director. He has been working in the pharmaceutical industry for over 35 years. Therefore, he has gained wide-ranging experience in international expert and managerial positions within the innovative pharmaceutical industry. Before joining Medaffcon, Tomi worked for ten years as the Managing Director of Eli Lilly for Finland, the Baltic States, and Poland.
Tomi has solid and wide-ranging expertise in different positions in the pharmaceutical field and is well connected in the entire health industry network. He serves as the Chairman of the Board of the Finnish Mutual Insurance Company for Pharmaceutical Injury Indemnities and as a Board Member in the Finnish Co-operative for Pharmaceutical Injury Indemnities. Tomi is particularly interested in the significant economic and investment opportunities for Finland and those companies working in the Finnish health industry.
Marketing Manager
Marketing Lead
+358 50 585 8615
milla.kalliokoski@medaffcon.fi
Milla joined Medaffcon September in 2023 as the Marketing Manager. She is responsible for overseeing Medaffcon’s marketing activities, including brand management, digital marketing, go-to-market activities with international sales, events, and also involded in different customer projects.
Milla has extensive experience in launching various brands, such as a global Hublet ICT Saas Business, a new human resource brand under Otiga Finland, and numerous product launches in the consumer goods and cosmetic industries. She has worked with global and Finnish brands and growth companies in marketing, communications, and digitalization positions across different industries, including ICT, Health Tech/Health and Wellness Business, Human Resources, and Consumer Goods/Cosmetics. In the last five years, she has held positions as Head of Marketing/Communications positions.
She completed her Bachelor of Business Administration degree in 2008, specializing in entrepreneurship, leadership, and marketing. Additionally, she studied economics at the University of Vaasa, focusing on managing a growth company. She is particularly interested in the opportunities that artificial intelligence brings to the development of business and constantly develops herself through these areas.