Payers Expect Clearer Demonstration of Health Technology Benefits
Sweden and Finland are leaders in developing and applying health technology and provide ideal environments for conducting Health Technology Assessments (HTA) for medical devices.
When a pharmaceutical company is looking for a partner for RWE (real-world evidence) generation and associated market access projects, it’s eager to find a scientifically competent partner who understands the dynamic landscape and market.
“High scientific level and solid evidence generation methods, combined with a strategic project management, are the basic prerequisites for all of our projects,” says Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin.
Selecting the right interactions is a key factor for success. Therefore, the client should also consider how well the partner understands the pharmaceutical industry’s needs. When the partner has extensive hands-on experience from the industry, these irreplaceable insights enable the partner to guide the project at different strategic levels, ensuring that the client’s various needs can be identified and met.
“Medaffcon, with 15 years of experience in the pharmaceutical industry, fulfills these needs with a proven track record of over 10 years in Real-World Evidence (RWE) studies. Our multidisciplinary team has extremely strong expertise directly from the pharmaceutical industry. We are accustomed to working at local and global levels of pharmaceutical companies. Combined with the high scientific and academic expertise, this truly benefits the client”, Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin says.
Medaffcon employs over 8 experts in RWE (real-world evidence) and has a Data Team of 8 experts. Additionally, it also has 7 experts in the Market Access Team.
“We can execute projects flexibly, swiftly, and with high quality. Our Net Promoter Score (NPS) is 75,” says Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin.
Another characteristic of a strong RWE (real-world evidence) partner is having a multidisciplinary team, including experts from various fields. It ensures that the pharmaceutical company can get all the answers to its needs on a turnkey basis. Medaffcon has been carrying out RWE (real-world evidence) studies for over 10 years.
“We can offer the client a complete solution, from securing the permits to a ready project. In addition to RWE generation, we are accustomed to HTA (health technology assessment) processes and regulatory requirements, reimbursement and pricing processes in the Nordics as a whole”, Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin says.
Value dissemination plan for the project can be made as soon as the RWE generation process is being planned.
A value dissemination plan can be prepared as an outcome of the RWE generation process, ensuring that the results are being communicated and utilized as effectively as possible to various key stakeholders using multiple approaches. This naturally enhances the project’s cost-benefit ratio, as the client gets the maximal value from it.
With the experienced partner like Medaffcon client can expect smooth and timely collaboration. Medaffcon has implemented over 370 projects in 2022-2023. The customer experience is excellent and NPS (Net Promoter Score) reflecting customer satisfaction is 75.
The Nordic nationwide, population-based, and disease-specific health data registries are globally unique. The quality of the data compensates for the population number in the Nordic countries.
“Local experience is the key. Data sources must be identified and recognized, knowing which data is suitable to produce meaningful information. Not all data fits all purposes”, Medaffcon’s, Lead RWE Epidemiologist, PhD Johanna Simin states.
The requirements of the pharmaceutical industry for suppliers are strict; for example, data retention is tightly regulated.
“All data at Medaffcon is stored and handled in a highly secure remote environment with strict access. We are very familiar with the regulations regarding data sharing, and we have solutions for utilizing data from Norway and Denmark”, Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin says.
Sweden and Finland are leaders in developing and applying health technology and provide ideal environments for conducting Health Technology Assessments (HTA) for medical devices.
Medaffcon's operations in Sweden are well-established and growing, offering pharmaceutical companies RWE studies and Market Access services delivered by Data Scientists, Market Access experts, and RWE specialists working together. A key therapeutic area is oncology.
The prognosis for patients with multiple myeloma (MM) has improved as treatments have advanced, but the disease remains incurable. The prevalence of the disease is increasing in Finland as the population gets older. This is evident from a recently published nationwide retrospective study based on real-world evidence (RWE).
Sr. Consultant
BBA
+358 40 355 6111
petri.maatta@medaffcon.fi
Petri joined Medaffcon in 2022 as a consultant. Petri holds extensive experience in the pharmaceutical industry especially in Market Access, sales and marketing. Before joining Medaffcon Petri worked in various managerial roles in the pharmaceutical industry which has provided him with a comprehensive understanding of the challenges and opportunities in the field. Petri conducted his BBA studies in the Netherlands and Finland providing him with a great basis to work in international organizations.
Petri’s extensive experience in the pharmaceutical industry and his background in business equip him with a unique perspective in the field of Life Science and commercialization of medicines in Finland. His main focus is on helping companies bring Life Science innovations and services to the Finnish market. Petri’s expertise in Market Access, sales and marketing as well as his deep understanding of the pharmaceutical industry provide Medaffcon’s team with valuable information as they provide customer solutions.
“Resource challenges alongside technological development and digitalization provide considerable opportunities to enhance healthcare in Finland. As data collection and digitalization develop, the effectiveness of health technologies can be demonstrated more precisely. While advanced health technologies and medicine offer more effective treatments, bringing them to the market require special know-how and understanding. Thus, companies, the research sector and governmental agencies should continue to further co-operation in effectively bringing health technologies and medicines to the market while simultaneously managing resource allocation in a rational manner.”
Sr. Scientific Advisor
RWE Lead
PhD
+358 50 345 2393
mariann.lassenius@medaffcon.fi
Mariann joined Medaffcon’s team in 2016 after finishing her PhD. The transition to real world evidence (RWE) research was a natural continuum to her previous research career. Through RWE studies, she has had the privilege to gain a broad insight into working with different stakeholders within the healthcare field. The vast proportion of her days goes towards interacting with clients, planning and performing RWE studies, and supporting Medaffcon’s RWE team. Subjects that keep her work interesting are the vast variability of customers and projects, problem-solving, and interacting with people.
“The number of RWE studies has increased since stakeholders within the healthcare industry have an increasing demand for knowledge-based decision making tools that need to be fulfilled. The future, therefore, has an ever-increasing emphasis on RWE”.
Biostatistician
Data Analysis Lead
MSc (Tech.)
+358 44 314 1597
iiro.toppila@medaffcon.fi
Iiro joined Medaffcon in March 2017 as a Biostatistician. For the preceding four years, he has worked as a research assistant in an academic study group, analyzing clinical and genetic patient data. Iiro holds a Master of Science degree in Technology in Bioinformation Technology.
Iiro’s strengths include his strong expertise in statistics and data-analysis, hands-on experience in working with sensitive patient data, and strong interdisciplinary communication skills with experts from various fields. In the field, he is particularly interested in the large data amounts made available with the revolution of technology and how the information received such data can potentially be utilized to draw concrete conclusions, both in order to understand the nature of diseases and to advance the goals of the pharmaceutical industry and patient treatment.
“Machine learning and AI-based solutions will have a major impact on the healthcare sector now and in the future. However, effectively utilizing the already collected and available health-data will have a higher importance in order to improve health-care”.